Travel

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Choice Hotels

Choice Hotels’ latest “Our Customer is You” marketing campaign aims to win back business travelers and vacationers alike. Choice Hotels

Skift Take: Choice Hotels realized years ago that Comfort Inn’s look was outdated. The company has to hope that spending billions on renovations and new marketing materials will make the brand successful again.

— Danni Santana

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